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(VIDEO) Mobile Has Become the “Dominant Digital Advertising Platform,” GroupM’s Rob Norman

26

Jun

2014

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV The rapid transformation has been propelled by Facebook and Twitter, he explains. The transformation to mobile provides new opportunities and […]

Category CA Technologies Tech Written by Huffington Post 0 Comments

EMarketer sees 2014 mobile ad spending at $31.5B

19

Mar

2014

NEW YORK (AP) — Research firm eMarketer says it expects worldwide spending on mobile advertising to reach $31.5 billion this year, a 75 percent increase from 2013.

Category CA Technologies Tech Written by Yahoo 0 Comments

Mobile Ads Help Facebook Beat Expectations

31

Oct

2013

Facebook posted a 60% revenue increase in the third quarter thanks to mobile advertising growth. The numbers beat Wall Street’s expectations for the second consecutive quarter. The world’s largest social network said today that it earned $425 million, or 17 cents per share, in the July-September period. That’s up from…

Category General Written by Newser 0 Comments

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(VIDEO) Mobile Has Become the “Dominant Digital Advertising Platform,” GroupM’s Rob Norman

EMarketer sees 2014 mobile ad spending at $31.5B

Mobile Ads Help Facebook Beat Expectations

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