Posts Tagged ‘mobile marketing budget’

When you land at Heathrow Terminal Galaxy S5, you’ll know who to blame

May

2014

A Samsung-sized marketing budget buys airport-sized publicity stunts, as you may well notice if you fly to or from Heathrow this month. For two weeks, starting May 19th, the owners of the worlds busiest terminal have allowed Samsung, in partnership with JCDecaux, to re-brand all Terminal 5 signage at entrances, security points and gates as […]

Category CA Technologies Tech Written by Engadget 0 Comments

Samsung Electronics aims to cut mobile marketing budget relative to revenue

Jan

2014

SEOUL (Reuters) – Samsung Electronics Co Ltd, the worlds biggest smartphone maker, said on Friday it planned to lower its mobile marketing spend this year relative to revenue, after big promotional spending hit fourth-quarter profit. Well actively leverage global sports events such as the Sochi (Winter) Olympics and our retail channels… but we will try […]

Category CA Technologies Tech Written by Yahoo 0 Comments

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Posts Tagged ‘mobile marketing budget’

When you land at Heathrow Terminal Galaxy S5, you’ll know who to blame

Samsung Electronics aims to cut mobile marketing budget relative to revenue

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