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Under Armour is making a major play to gain a foothold in the fitness-tracking market, which is led by the likes of Nike, Fitbit, and Jawbone. The company has snapped up MapMyFitness for $150 million, giving it instant entry into the blooming activity-tracking business. Its not immediately clear how Under Armour will specifically use MapMyFitness, […]

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During the iPhone 5s launch, Apple decided to show off its fancy new M7 co-processor with Nike+ Move. The free fitness app brings FuelBand-esque features to your smartphone, without the need to buy a $150 wearable. Of course, Nike was keen to stress that the app is only an introductory experience, so if you still […]

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Nike+ Move, the fitness-tracking app shown off by Apple at the iPhone 5S announcement event, is now available in the App Store. Move makes use of the iPhone 5Ss M7 motion coprocessor, which continuously records movement data from the phones gyroscope, accelerometer, and compass. Since the M7 chip constantly gathers data in the background, Nike+ Move launches […]

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