We knew Snapchat was testing a feature that let users unlock certain filters depending on their location. At the time, though, the popular messaging service kept its usage limited to people in New York City. But, starting today, Snapchat is bringing Geofilters out of the lab and making it a little more mainstream, announcing that […]
Snapchat may be best known for its ephemeral messaging, but the company is experimenting with a new way to share live events. Just hours before the World Cup final between Argentina and Germany, all Snapchat users were given access to Our Story — a collection of curated Snaps from users in Brazil. This isnt the […]
Snapchat is an unconventional company. From its faux-apologies to its reported rejection of a $3 billion acquisition offer from Facebook, the Los Angeles startup is anything but predictable. If you’ve been paying close attention, you might have already noticed Snapchat has been conducting experiments right under your nose. They offer some early hints as to […]
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