(Reuters) – Oracle Corp said it would buy online data management startup BlueKai to bolster its marketing platform. BlueKai collects and analyzes online ad data, helping advertisers personalize online and offline marketing campaigns. Oracle, the worlds No. 2 business software maker, did not disclose the value of the deal. However, Business Insider reported last week […]
By Noel Randewich SAN FRANCISCO (Reuters) – Oracle Corps better-than-expected results and quarterly revenue outlook spurred cautious hope on Wednesday that the software maker is on track to revive growth curtailed this year by slow IT spending. The No. 2 software maker posted fiscal-second-quarter results that exceeded expectations, while its outlook for third-quarter earnings was […]
By Noel Randewich SAN FRANCISCO (Reuters) – Oracle Corp gave a quarterly report on Wednesday that created cautious hope of recovery in the software makers growth. The No. 2 software maker has been hurt by weak global IT spending and a move by some of its customers to less expensive software offered by rivals. But […]
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