Short-range location services are all the rage these days, but theyre nothing without the Bluetooth beacons that make them possible. Qualcomm is fulfilling that behind-the-scenes need today by releasing its Gimbal proximity beacons. Both the tiny Gimbal Series 10 and the weatherproof Series 20 let shopkeepers offer area-based discounts and information to customers as they […]

Apple began deploying its iBeacon technology in retail stores last week, but the iPhone maker isnt the only company attempting to make the brick-and-mortar shopping experience more interactive. Qualcomm has just announced that its new Gimbal platform, which utilizes Bluetooth Smart to deliver proximity-based notifications to in-store shoppers, is commercially available starting today. Qualcomms Gimbal […]