By Ronald Grover and Lisa Richwine LOS ANGELES (Reuters) – Walt Disney Co is ramping up its first major push to promote the Star Wars franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an expanded line of toys and clothes. The anticipated rush […]
By Lisa Richwine and Malathi Nayak LOS ANGELES (Reuters) – Walt Disney Co expects global retail sales from its 10-month-old Infinity video game to reach $1 billion even as rivals also combine physical toys with video games, Jimmy Pitaro, president of the companys interactive unit, said in an interview. Disney launched Infinity in August to […]
By Lisa Richwine and Malathi Nayak LOS ANGELES (Reuters) – Walt Disney Co expects revenue from its 10-month-old Infinity video game to reach $1 billion even as rivals also combine physical toys with video games, Jimmy Pitaro, president of the companys interactive unit, said in an interview. Disney launched Infinity in August to help turn […]
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