The Latest in IT Security

Posts Tagged ‘TV advertising’

‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

26
Feb
2014

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. But will these new methods bring any more money in to a TV advertising game that is already worth circa $70 million per year in the US? Fundamentally, it will probably be the […]

Category CA TechnologiesTech Written by Huffington Post 0 Comments

Read more ...


Categories

FRIDAY, APRIL 19, 2024
WHITE PAPERS

Mission-Critical Broadband – Why Governments Should Partner with Commercial Operators:
Many governments embrace mobile network operator (MNO) networks as ...

ARA at Scale: How to Choose a Solution That Grows With Your Needs:
Application release automation (ARA) tools enable best practices in...

The Multi-Model Database:
Part of the “new normal” where data and cloud applications are ...

Featured

Archives

Latest Comments