New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big role in advertising creative, he says. “Previously, storytelling has been […]
Late Apple cofounder Steve Jobs famously went on a tirade against Flash back in 2010 when he said that the video technology was on borrowed time and would soon be replaced by HTML5. While Flash is very much still with us four years later, Rapt Media CEO Erika Trautman thinks that HTML5′s time has finally arrived. Writing […]
By Paul Sandle LONDON (Reuters) – Imagination Technologies has downgraded its forecast for shipments of chips containing its graphics and video technology because of lower than expected sales of top-end smartphones. Shares in the British group, the technology of which is used in Apple’s iPhone, fell to a three-week low after it updated the market […]
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