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102-year-old toy catalog shows what rich children did for fun

24
Dec
2013

FAO Schwarz was founded in 1862, making it the oldest toy retailer in the US. Now, thanks to the Internet Archive, a brochure published in 1911 by the companys New York store — the inspiration for Home Alone 2s Duncans Toy Chest — has been digitized. It shows toy tastes from a century ago with line drawings and early photographs. Prices range from 25 cents for glass beads, to a staggering $50 (upwards of $1,170 today) for a handsomely painted toy car.

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