Getting a new phone is usually a pretty exciting moment, but Samsung doesnt let Apples customers take much time to enjoy it. For years now, its almost instantly swooped in with mocking ads that criticize Apples latest announcements for being behind the curve. Theyve been effective to various degrees: no ones very jealous of a bump-to-share feature, but its all too obvious that Samsung had it right about how jealousy-inducing screen size can be.