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A BuzzFeed in a Box: The People Behind ViralNova

02
Dec
2013

A collection of image-heavy, emotionally manipulating posts unabashedly in the style of BuzzFeed and Upworthy, the site launched in May with stories like 14 Photos That Will Warm Your Heart and Lioness Saves her Cub Trapped on a Cliff.  There are no good traffic statistics for ViralNova — the site is not tracked by comScore and its About page is intentionally vague — but according to Alexa, in May it was the 443,652nd most popular website in the world and now its ranked 1,685th. judging by their figures for The Wire, Competes stats tend to be an order of magnitude smaller than other analytics suites.) In October, the most recent numbers available, ViralNova was already nearly half the size of the sites that inspired it. ViralNova bills itself along similar lines as BuzzFeed and Upworthy: they specialize in viral content, focused on emotionally potent or striking stories that will provoke maximum shareability on Facebook and Twitter. Heres Why You Can Pretty Much Give Up Now), ViralNovas specialty is strictly whatever will get you to click and share.

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