When I wrote about this web surfing competition last week, it got me thinking about different metaphors for the internet. “Surfing” seemed like an odd one, an artifact from a very particular time in the mid 1990s when people used terms like “information superhighway” and “cyberspace” unironically. Where did these metaphors come from, and where did they go? The more I read, the more it seemed that these old metaphors hadn’t died out at all, though their meanings had changed.
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