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A shopping trip with iBeacon, Apple’s secret weapon for navigating stores


Apple today quietly switched on what many consider to be a secret weapon of iOS 7: iBeacons. The technology allows your iPhone to provide a location-aware shopping experience whenever you walk into any Apple Store in the US. These transmitters reveal your precise location to the Apple Store app, enabling it to instantly ping you with notifications about hardware youre toying with at any given moment. Perhaps more importantly, it also highlights features of the Apple Store app you may not have known about.

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