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A simple explanation of why nothing Apple does is ever good enough


When a company like Apple announces record profit for a quarter and its share price immediately plummets by as much as 9%, it’s easy to get confused. What sense could that possibly make? Don’t feel bad, plenty of armchair pundits and even some professional Apple bloggers (and business bloggers) don’t seem to understand it either. Apple managed a gargantuan $13.1 billion profit on sales that totaled $57.6 billion last quarter. It sold more iPhones than it ever has before. It sold more iPad tablets than it ever has before. Mac sales actually grew year-on-year while the rest of the PC industry is free-falling. So, what the heck is going on here? Wired’s Marcus Wohlsen does a good and concise job

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