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A smartwatch by will.i.am makes a TV debut

07
Apr
2014

The Black Eyed Peas front man and self-styled tech innovator has built a smartwatch and is planning to launch it in July. However, rather than issuing a press release and a set of glossy publicity images or even a YouTube clip, the singer and entrepreneur has been using it — with mixed results — during UK television appearances. During an interview on a Channel 4 talk show over the weekend he told host Alan Carr that the device, which looks like a wide black bracelet with a curved screen (he was careful not to show it directly to the camera), can store music, access Instagram, Facebook and Twitter, connect to headphones via Bluetooth and be used for making phone calls. The Daily Telegraph noted that the singer and entrepreneur had already attempted to show off the smartwatch on UK TV a week earlier during the final of talent show The Voice by using it for a phone call with Cheryl Cole with embarrassing results, leading Jon Silk to write: Will.i.am has got a squillion dollars, is the director of innovation at Intel, attended a prestigious fashion college, and was the first artist to have a song broadcast on Mars.

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