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Activision says ‘Destiny’ will be the best-selling original video game ever


Activision Blizzard CEO Bobby Kotick expects Destiny, the new game from Halo-creators Bungie, to become the best-selling new video game IP in history. Speaking during Activisions fourth quarter earnings call yesterday, Kotick said the first-person shooter, due out on Xbox and PlayStation consoles on September 9th, has the potential to be [Activisions] next billion-dollar franchise. Activision Publishing CEO, Eric Hirshberg, said during the earnings call that although the publisher expected the launch of the Xbox One and PlayStation 4 to generate headwinds in the video game market, sales of games on the new machines were higher than expected. But, as with competitor EA, Activision Blizzard has suffered a greater-than-expected dip in sales of current-gen software. Destiny has the potential to be Activisions next billion dollar franchise

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FRIDAY, JULY 30, 2021

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