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‘Addressability Won’t Grow TV Pie’: Nielsen’s Hohman

26
Feb
2014

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. But will these new methods bring any more money in to a TV advertising game that is already worth circa $70 million per year in the US? Fundamentally, it will probably be the same, Nielsen agency solutions EVP Dave Hohman tells Beet.TV. Because there will be changes in the way day-parts are sold. …

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