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Ads are the new face of virtual reality

30
Jul
2014

So, what’d you think? said the man who had gotten me into the cockpit of a Pacific Rim Jaeger. The Oculus Rift has put me through a lot. Until my development kit comes next month, and probably even after that, the best place to do so is at promotional events. The Oculus Rift hasn’t entirely replaced the specially built video rooms and funhouse contraptions that convention exhibitors bring to advertise their wares, but headsets can do the same thing for cheaper — shut out a busy showroom and put visitors into the world of a film or TV show.

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