E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battling for positions. Most e-commerce store owners are crushed in search by Big Box sites like Amazon, Walmart, and Best Buy, largely because these bigger players have bigger budgets, higher domain authority, aged and seasoned website history, and hundreds of thousands of pages, but that does not necessarily mean they are placing the expert attention on how they are performing in a given niche market. …
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