BlackBerry on Tuesday launched a new budget handset in Indonesia, one of its last bastions, in the hope it will take off in emerging markets and stem a decline in the smartphone makers fortunes. The touchscreen Z3, designed with Indonesia in mind but expected to be introduced in other fast-growing markets later, is the first new BlackBerry phone since chief executive John Chen took the helm of the crisis-hit company in November. BlackBerry hopes the Indonesian model — whose full name is the Z3 \Jakarta Edition\ — will be a hit in Southeast Asias biggest economy, where the company maintains a loyal following, thanks in part to the popularity of its BBM messaging service. The phone will be available in shops from Thursday and will cost 2,199,000 rupiah ($190), BlackBerry said in a statement.
Ailing BlackBerry fights back with budget smartphone
13
May
2014
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