Though AJA is best known for disk recorders, its just revealed the 4K CION, its first cinema camera. Itll take on BlackMagic Design and a growing list of 4K DSLRs — including Sonys new Alpha A7s and the Panasonic GH4. While the $9,000 model loses out on price, AJA is targeting serious users with features like a shoulder mount, 12-bit 444 ProRes recording, an SSD drive and a PL lens mount.