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All in an update: Inside app aims to be the perfect mobile newspaper


Investor, entrepreneur, and blogger Jason Calacanis believes that no one has yet solved the basic problem: an app that truly brings the news into a mobile-first format. Instead, Calacanis is trying to build the best way for news junkies to sift through a customized feed of stories they care about on their smartphones. Inside has a mission of building the worlds best news product, Calacanis told The Verge, but we dont want to do any journalism. It’s a rather audacious goal, but Calacanis thinks he has cracked it by making a new unit of content that was designed for the smartphone. That new unit of content, which Calacanis calls the update, is a paragraph that boils the news down to its most essential parts. Inside’s updates are 300 characters (about 40 words) and focus entirely on the facts of the story (Calacanis says the goal is to have 10 facts in each update).

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