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Amazon A Presence in Streaming Video, But Not Music (Yet)

25
Apr
2014

Amazon Customers Use Free and Paid Music From Other Sources Consumer Intelligence Research Partners (CIRP) released analysis of media services from Amazon, Inc. This analysis indicates that Amazon Prime customers rent or buy video from Amazon at high rates, more significantly more streaming video from Amazon than other customers. Based on CIRP survey data, we estimate that Amazon Prime customers buy or rent video from Amazon.com 1.9 times per month, almost 5 times more often than non-Prime members (0.4 times per month), and almost double the overall average of 1.0 times per month. …

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