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Amazons been trying to turn Instant Video into a major player in the streaming space, and it looks like its dedication is starting to pay off: Amazon says that Prime video streams have nearly tripled year over year, and it cites video-delivery firm Qwilt to say that Instant Video is now the third largest video site overall, behind Netflix and YouTube. If correct, that would mean that Amazon has jumped ahead of Apple and Hulu to take the number three spot. Amazon likely only controls a small percent or so of the market even so, with Netflix retaining its position as one of the largest sources of internet traffic — not just video streams. With the launch of Fire TV last week, Amazon is certainly hoping that figure will continue to rise now that even more people will have a simple way to browse, rent, and buy movies and TV shows on Amazon.