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Amazon executive gets a taste of his own medicine in heated trademark dispute

13
Feb
2014

Whoever said that revenge was sweet probably wasnt thinking about the smell, but that can be sweet too. UK soap-and-cosmetics company Lush decided to get its own back on the head of Amazons UK division after some fisticuffs concerning the latters search practices. Currently, Lush doesnt sell its wares via Amazon, but search for the name and youll be directed to misleadingly similar products — a move that even the high court has frowned upon.

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