Amazon has cast its hat into the set-top box ring with the $99 Fire TV, touting its gaming features as one of its most important selling points. While its true that the Fire TV is a functional game box, thats about all it can boast. Between its shoddy selection of games, poor optimization and soporific killer app, the Fire TV has a long way to go if Amazon wants people to invest in it, and its overpriced $40 controller.