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Amazon Just Pulled A Fast One On Us With The Prime Price Increase

13
Mar
2014

Amazon just pulled the trigger — the company raised the price of its popular Prime service from $79 to $99. Although the 25 percent price increase may drive some customers away, the move could also get others to spend even more money at Amazon. Prime offers subscribers a free Kindle e-book each month, access to Amazons streaming video service and, most significantly, free two-day shipping on more than 20 million items.

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