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Amazon Kindle Fire commercial mocks the iPad Air with a Jony Ive parody

02
Dec
2013

Amazon is the latest company to take on Apples distinctive advertising style in its own commercials, this time by pitting the iPad Air against Amazons 8.9-inch Kindle Fire HDX using what seems like a thinly veiled parody of Apples Jony Ive, who frequently appears in the companys promotional videos. This is the magical new iPad Air, says Apples British narrator, only to have his vague pronouncements rebutted by a twangy American Kindle proponent at every turn. The Kindle Fire, he explains, has a million more pixels (2560 x 1600 vs. the Airs 2048 x 1536).

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