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Amazon is launching Prime Music today, a free streaming music service for its Prime members. Rumors had suggested Amazon was looking to take on rival streaming services like Spotify, and today’s launch provides Prime members with access to more than one million songs without ads. If you’ve paid the Amazon Prime subscription fee then it’s instant free access, otherwise there’s a 30 day free trial available. Amazon Prime Music appears to be focused on playlists, and the company has already populated its store with a number of curated playlists for listeners. The New York Times reports that Amazon Prime Music will omit new releases and will not include popular songs from Universal Music initially. Coupled with a small catalogue of songs, the lack of Universal Music could limit its appeal to customers weighing up Spotify, Beats, and other rival services.