40% of Amazon Shoppers Use Amazon Prime Amazon Prime Customers Spend Almost Twice As Much As Other Customers Consumer Intelligence Research Partners released analysis of Amazon Prime, the affinity program from Amazon, Inc. (NASDAQ:AMZN). This analysis indicates that Amazon Prime has over 16 million members as of September 30, 2013, with significant penetration into the Amazon customer base. CIRP surveyed U.S. customers of Amazon.com from the three-month period ending November 15, 2013. Amazon Prime members account for 40 percent of all Amazon buyers (see chart). …
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