Amazon.com Inc is preparing to launch its long-rumored smartphone in the second half of the year, the Wall Street Journal reported on Friday, citing people briefed on the companys plans. The Internet retailer would jump into a crowded market dominated by Apple Inc and Samsung Electronics Co Ltd. The company has recently been demonstrating versions of the handset to developers in San Francisco and Seattle. Amazon has made great strides into the hardware arena as it seeks to boost sales of digital content and puts its online store in front of more users. Amazon recently launched its $99 Fire TV video-streaming box and its Kindle e-readers and Fire tablets already command respectable U.S. market share after just a few years on the market.
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