Not only will the Amazon “set-top box” look more like a Google Chromecast than an Apple TV, but the device will actually run a version of Android just like Amazon’s tablets when it launches early next month, The Wall Street Journal has learned. Furthermore, the device will carry the “Fire” name the company also uses for its Kindle tablets, although it’s not clear whether that’s the complete name for the device. The Journal reports the Fire-branded device will be on sale from Best Buy and Staples next month, in addition to Amazon’s online store, and will come with incentives for Amazon Prime subscribers. However, the price of the set-top box has not been revealed. The device will apparently have a simple
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