Amazons FireTV set-top box will also act as a home console. The FireTV is billed not as a competitor to the Xbox One or PlayStation 4, but as a way for people who wouldnt otherwise buy a console to play games. Amazon claims its made the FireTV three times as powerful as its competitors from Roku, Google, and Apple, giving it a dedicated graphics processor and 2GB of RAM. To go with the FireTV, Amazon has also announced a custom controller that will sell separately for $39.99 and come with 1,000 Amazon coins ($10) to buy games.