Amazons rumored Kindle Fire-style smartphone may give competitors a run for their money, thanks to a unique package tentatively named Prime Data. The service reportedly gives you free LTE data when you use specific apps. Sources told BGR.com that Prime Data could ride on ATTs Sponsored Data program, which lets you browse the web or use apps online without the traffic counting toward your monthly data allotment. Amazons plan would be different from ATTs offering due to API limitations and co-branding requirements in apps that use Sponsored Data, according to BGR.com.