Google Glass. Self-driving cars. Weather balloons that deliver Internet connectivity. These are just some of the wild and crazy projects that have come out of Google X over the past five years. For those who don’t know, Google X is Google’s top-secret lab where teams of engineers are tasked with thinking way, way, way outside the box for solutions to some of the world’s biggest problems. Not coincidentally, many of these projects also have the potential to boost Google’s bottom line but there’s certainly no guarantee they’ll do so. In fact, as a new profile of Google X in FastCompany makes clear, there’s a very good chance they’ll crash and burn. What is it that makes Google X different from
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