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Nearly a decade after its release, Anchorman GIFs are still a common site on Facebook and Tumblr, so now that its time to promote the sequel, Paramount has its eyes trained firmly on the web. A new piece in Adweek details the studios multi-front effort to promote Anchorman 2 on the social web, including GIFs, games and contests. The effort started by seeding the web with new GIFs from the films official Tumblr, but in recent weeks, Paramount has gone even further, recording over 50 short clips of Will Ferrell reading relevant news for different countries. This has been the most comprehensive amount of material I’ve ever participated in, Ferrell told Adweek. Another promotion asks fans to record their own videos to try out for Burgundys news team, then promotes those videos through the films social media network, including Facebook, Twitter, Tumblr, YouTube, Instagram, Pinterest and even Google+.