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Apple and Google escalate their battle for exclusive mobile games

21
Apr
2014

Both Apple and Google are aggressively pursuing game developers in hopes of locking down exclusivity on upcoming titles, according to The Wall Street Journal. As a reward for their loyalty, publishers like Electronic Arts, Gameloft, and ZeptoLabs are offered prominent placement on the App Store and Google Play for exclusive content. Such was the case when Apple and EA reportedly agreed to a three-month exclusivity window for the hotly anticipated Plants vs. Zombies 2. But some developers have resisted Apples pursuits and enticing offers in favor of launching across both platforms simultaneously— a clear sign of Androids growing influence.

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