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Apple buys analytics firm for $200 mn: report

03
Dec
2013

Apple has acquired social media analytics firm Topsy for more than $200 million, The Wall Street Journal reported Monday. The newspaper, citing sources familiar with the deal, said it was unclear how Apple planned to use the firm but that it could be related to Apples new streaming music service. Apple did not specifically comment on the report, but a spokeswoman said in a statement: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans. Topsy, according to the report, is among a handful of Twitter partners which has access to the full range of data from the fast-growing messaging platform.

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