Apple is once again cracking down on applications that offer rewards to people for social sharing or video viewing. TechCrunch reports that some app developers are receiving rejection notices from Apple’s review team specifically noting their apps are encouraging users to share to Facebook excessively to receive hints or incentives like free game lives. It’s a practice that has been used for years, and even top games like Candy Crush encourage players to connect to Facebook to gain in-game rewards. Promoting other apps can also result in rejection Alongside the social sharing aspects, Apple is also rejecting applications that promote other apps. One particular developer only updated the user interface of his application, but Apple rejected the app because it promotes other apps with ads and offers free in-game credits for watching video ads of apps.