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Apple ditches product discounts in favor of gift cards for Black Friday

28
Nov
2013

For several years, Apple has joined other retailers in discounting various products for Black Friday. Instead of lowering the cost of its hardware, the company has opted to include Apple Store gift cards with select purchases. Purchase any MacBook Pro, MacBook Air, or iMac and youll get a $150 AUD ($137 USD) Apple Store gift card. iPad Air buyers will get $75 AUD ($68), though the iPad mini and iPad 2 each come with a $50 AUD ($46) card.

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