After months of speculation, the Apple wearable is finally here. Technically it is called Apple Watch. An iPhone is required for Watch. The watch is all about customization, to reflect your personal style and taste, says Tim Cook. This is the Watchs home button (and its pretty genius.) Jony Ive, the designer, is hinted to as Cook says, Watch has an amazing and rich design story. For how much concern there was around the Watch not looking clean or well, wearable, it actually turned out quite stylish.