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Apple iPhone 5S ad uses the Pixies to promote a new tagline: ‘you’re more powerful than you think’

23
Apr
2014

An Apple advertisement airing on major networks tonight uses an alternative-rock classic to promote a new tagline for the iPhone 5S. A crowdsourced version of the Pixies Gigantic plays in the ad, which unveils a new tagline: Youre more powerful than you think. The ad itself shows off the iPhones content creation features — music is a major part of the commercial, but gaming, photography, videography, and even a language translation app are also highlighted. 9to5Mac captured the full ad, which you can see below.

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