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Apple is going all-out to bring advertisers to iTunes Radio

17
Dec
2013

If iTunes Radio is going to become a key component to Apple’s infrastructure lineup, the company is going to have to bring advertisers to the platform in force. AdWeek reports that in order to move the iAds sales team away from in-app ads, Apple is planning to “build a real-time bidding exchange to automate selling in-app ads.” According to the report, Apple’s head of software Eddy Cue is unwavering in his dedication to the growth of iTunes Radio, even if it means automating other services to free up the sales team. “The message that came across was basically if you’re not working on iTunes Radio, you’re irrelevant,” an Apple insider said. Spotify shook up its own platform last week when its own

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