Siri has gotten a lot of competition since its debut in late 2011 in the form of Google Now and Microsoft’s Cortana. Now it looks like Apple has started taking some more aggressive steps to make sure Siri keeps up with its other voice-enabled assistant rivals, as Wired reports that the company has been going on a big hiring spree aimed at improving Siri’s overall intelligence and reactivity. According to Wired’s sources, it looks as though “Apple has formed its own speech recognition team and that a neural-net-boosted Siri is on the way.” Among other key personnel, Apple has hired longtime Microsoft speech recognition technology researcher Alex Acero to be a senior director at its Siri group; Gunnar Evermann, a former engineer at voice
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