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Apple is the top brand for holiday shoppers in nearly every category

06
Dec
2013

Apple’s brand dominance has pushed the company to the top of several lists throughout 2013, and it might also be a deciding factor for shoppers in the market for consumer electronics this holiday season. According to research from Parks Associates, Apple is the top brand in a wide range of categories, including tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices. For the first time ever, Apple has even overtaken Dell as the preferred brand of desktop computers. “Being the ‘preferred’ brand is certainly an advantage, but consumers can still change their minds,” said Parks Associates’ John Barrett. ”For example, with streaming media players, Apple is the preferred brand, but many shoppers ultimately end up getting a Roku.

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