Apple is introducing a new iMac model today with a $1,099 price point. That’s $200 less than the usual starting price for Apple’s all-in-one computer, and it follows a similar price cut given to the MacBook Air earlier this year. The new 21.5-inch base model ships with a slower 1.4GHz Intel Core i5 processor than usual, a trade off that clearly enables Apple to price the iMac more competitively. Apple’s previous low-end iMac featured a 2.7GHz Intel Core i5 processor, and that model is still available for $1,299.
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