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Apple margin concerns fade, focus shifts to iPhone launch

23
Jul
2014

(Reuters) – A rise in margins has raised hopes that Apple Inc may be able to hold the line on pricing ahead of the launch of new iPhones later this year. Apples shares were set to open slightly higher at $95.33. Apples gross margin rose to 39.4 percent in the third quarter from 36.9 percent a year earlier, and the company forecast margins of 37-38 percent for the current quarter. With (gross margins) stabilizing (year-on-year) and core demand trends solid, we think investors will want to own Apple stock (going) into bigger-screen iPhone 6 and ecosystem-expanding iWatch/iBand launches, Evercore Group analysts wrote in a note on Wednesday.

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