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Apple mercilessly mocked by IKEA

04
Sep
2014

To launch its BookBook, aka its catalog, IKEA uses the methods of an Apple product launch. Plus humor.

Related posts:
  1. Ikea’s catalog now uses 75 percent computer generated imagery
  2. IKEA will open museum at original location in Sweden
  3. Airbnb is giving Australians an Ikea showroom slumber party
  4. Ikea’s latest furniture collection includes an exploding lamp and an herb garden
  5. Apple’s hotly anticipated next-gen Apple TV won’t launch until next year

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