For its latest iTunes Festival, Apple is getting some outside help. The 2014 edition of the festival kicks off tonight at SXSW in Austin, and Apple has partnered with music video service Vevo to stream it live. The festival can be streamed for free using the Vevo apps for iOS and Apple TV, and you can also watch it directly from Vevos site (though youll need to be using Safari to do so). As with previous editions of the event, youll still be able to watch the show directly through the iTunes store as well. Tonights headlining act, Coldplay, takes the stage at 11 pm est, while subsequent nights will feature the likes of Kendrick Lamar and Soundgarden.